I nteractive nature of rich media ads enables a dialogue between consumers and advertisers, making a campaign much more actionable. Running engagement ads is not just about creating campaigns that generate a lot of clicks. Our design team is here to unlock the potential of an idea and transform it into a campaign that is much more thought-provoking and memorable than standard ads.
Rich media materials are mostly created in HTML5. We offer a diverse portfolio of available formats and visual effects and we are always ready to proliferate them and experiment with new things. Engagement ads are best suited for advertisers whose campaigns are combined with and executed alongside a well-planned advertisement presence in other media – digital, TV, print, or radio.
D ynamic ads create a new kind of proximity with their customers by making an impact on a much more personal level. The content of the dynamic ad is customized to fit whoever is seeing it. Ads are tailored to the consumers’ immediate buying interests. Dynamic ads are most commonly used in retargeting campaigns and what makes them special is their capacity to deliver an incredibly personalized digital experience.
Users are presented with information about products they have already engaged with, in one way or another. One of the advantages of dynamic ads is that they do not require any additional banners. Considering how efficient these ads can be for advertisers and how engaging and helpful they can be from a consumer’s perspective, it gives us great pleasure to run such campaigns in any of our markets. Dynamic ads are a great fit for online retailers and they always get very positive feedback from end users.
T hese types of banners provide a user-initiated expansion across the screen which allows flexibility beyond the standard unit ad dimensions. The banner becomes enlarged and takes a central position on the webpage when a user rolls over or clicks on it. The expanded panel allows extra space for a more interactive and impactful design.
The content may include images, animations, videos, and even simple games. When the lightbox appears, it funnels the user’s attention directly to it, guaranteeing viewability. This ad format is suitable for advertisers who wish to give free reign to their creative ideas without being restricted by the dimensional limitation of standard ad banners.
INTERACTIVE VIDEO ADS
F rom a creative point of view, interactive video ads fall essentially in the domain of video formats, but from a technical perspective (bid pricing and bidding methods), they are very much traded as a rich media format. Advertisers can choose to serve videos within standard banners, on all types of websites, not just video-based ones.
The video does not start automatically, as this may be perceived as intrusive by the viewer and the audio is played only when the viewer activates it by interacting with the banner. This format is perfect for advertisers who wish to reach a larger and better targeted audience from the one supported on video-sharing websites.