FLASH or HTML5 ads?

Here are some details for your information. We provide both.




Widespread – a very large proportion of all internet users have Flash installed in their browsers.

Available on all devices, including mobile, as long as they run a compatible web browser. No additional plugins are required.

Having to install and update the patented technology may prove to be quite tedious and could pose security risks. Most mobile devices do not support Flash which means that the mobile campaigns will have to be executed in HTML5. The need to create two duplicate materials for one campaign could be seen as a disadvantage. Flash is heavy on the processor, requires more time to load and uses up more battery.

Not as widely used as Flash (83% usage in Europe and 75% in North America, according to Forest Research, 2012). It may not work on the earlier versions of some browsers. The lack of mobile ad standardization means that websites, apps, and mobile networks may appear completely different from one another. The creative team may have to develop multiple ad versions to match the corresponding device or platform.

The ingredients for a Flash ad are animations, images, and videos. Our designers can enhance the functionality of each one of these components without having to write additional scripts. This saves time and effort for the creative team and accelerates the production process

HTML5 ads provide an engaging and interactive user experience by integrating animations and video material without the need of any external plugins. HTML5 finds wide application on desktops, and even more so on mobile devices, as most mobile phones do not support Flash. There are four main types of HTML5 ads served on our platform: standard desktop, expandable, floating, and ads in mobile apps.