AFFINITY CATEGORIES

Working with distinct audience segments

R ecently Intelfeeds began offering the “similar audiences” feature which helps the advertiser target users based on similar interests with their existing audience.

This targeting method allows the advertiser to build on an already existing user database and gain further insight into the interests and motivations of the individuals forming the target segment.

MAIN CATEGORIES

List of user groups formed around interests

Arts & Entertainment
Automotive
Business
Careers
Education
Family & Parenting
Health & Fitness
Food & Drink

Hobbies & Interests
Home & Garden
Law, Gov’t & Politics
News
Personal Finance
Society
Science

Pets
Sports
Style & Fashion
Technology & Computing
Travel
Real Estate
Shopping
Religion & Spirituality